West 34th Street, NYC
This 35,000 square foot retail location boasts an additional five (5) retail shops including Adidas, Puma, House of Hoops, Six:02, and The Collection, as well as a New Release Space for special events and product releases.
This unique layout is organized largely by brand, rather than by product category, to enhance the customer shopping experience.
This Foot Locker store is in a prime location with an estimated 100 million pedestrians passing by annually.
Foot Locker’s Standards
A store design that is consistent with the merchandise is certain to attract consumers to the brand. Foot Locker stores invariably implement imagery of athletic cultures into their store design. The 34th Street Foot Locker store uses street art-style graphics and active mannequins to strike claim to the store’s identity. Other Foot Lockers incorporate basketball hoops into this design, encouraging an active environment that attracts customers to display areas.
WJCA collaborated with Glickman Engineering Consultants, Paul Beck Associates, Joseph Neto & Associates, and Rizzo Group.