Flagship Design
WJCA designed the new 1,800 sq ft flagship store for TUMI in New York City. A sense of space and scale is achieved through the generously proportioned internal volume, with 18 ft ceilings. This store broke the record of TUMI’s bestselling store worldwide per sq. ft. WJCA has partnered with TUMI for years, continuing to roll out new designs across the United States. Glossy aesthetic led us to pursue a custom solution. Custom red panels are lit with red LEDs to achieve the perfect match to TUMI red.
Interactive Elements
This store had unique features including interactive features such as a four-paneled 12 ft flat screen, which screens TUMI’s seasonal marketing campaigns, help ensure that the TUMI brand is always on display. The brand is also highly visible externally as part of an installation on the façade of the second floor, where the TUMI logo is lit up in its signature red color.
