‘Wow’ Factor
WJCA is extremely proud to have worked alongside Lovepop to design their first ever brick and mortar store at Hudson Yards in NYC. Lovepop appeared on season 7 of “Shark Tank,” where Kevin O’Leary became an investor in their laser cut, pop up greeting cards. When meeting with WJCA , Lovepop told them they wanted help designing and getting approvals and make sure the store had a WOW factor.
WJCA shared a design concept that Lovepop knew would help them continue toward their mission of creating one billion magical moments with unforgettable cards. This 686 square foot, color filled store is the first of its’ kind.
Our Process
While working on the project, WJCA faced a challenge working with Hudson Yards on the approval processes. Hudson Yards has many stakeholders whose approval is required on design, from millwork to signage. WJCA helped identify the key players and navigate the process.
Despite the challenges, WJCA was able to design the color-filled space that is 100% Lovepop with hundreds of their designs for customers to pick up, open-and-close, and purchase by the handfuls. WJCA led the process from the initial concept to the finished design. Some members of the WJCA team also attended the grand opening alongside Kevin O’Leary, Wombi Rose and Jenn Ngo to celebrate the achievement of the store and wish Lovepop continued success.
