A Rich History
WJCA designed the first Godiva Cafe concept in New York City. This project was 1465 square feet and located at 560 Lexington Ave. This was the International Flagship Café for Godiva. Godiva seeks to be more engaged with their customers, which is why the 93 year old brand decided to head in the direction of opening cafe’s. To make this a success for Godiva, we partnered closely, even designing custom fixtures for the flagship café.
New Concept
The Godiva-branded parlor opened in April with a different mission than its chocolate gift stores found in malls across the country. Godiva and WJCA have partnered for close to a decade on their stores around the country. WJCA and Godiva collaborated on the scope, budgets and schedules and strategized on a program. WJCA is now poised to help implement this concept in Godiva’s targeted markets. Based on the new program requirements, WJCA is working through the challenges and ready to help Godiva meet their goals for 2019 and beyond.
