Joseph A. Bank Clothiers or Jos. A. Bank is a company with a lengthy and impressive industry legacy. Founded in 1905, Jos. A. Bank is one of the most recognizable retailers for tuxedos, suits, dress shirts, and other men’s formalwear. Jos. A. Bank is particularly known for its promotions, during which the brand offers deeply discounted items and unique sales (such as its iconic “Buy One, Get Three Free” strategy, discontinued in 2015). History is central to the Jos. A. Bank brand. Recently, WJCA was proud to partner with the business to successfully execute an extensive renovation project for the brand’s flagship New York City store.
Located at the corner of Madison Avenue and 46th Street, the newly-remodeled Jos. A. Bank store is perhaps the most jaw-dropping of the company’s 500+ locations nationwide. The 13,800-square-foot, two-story store sits right in the heart of Midtown Manhattan. It’s a location that Jos. A. Bank has occupied since 1994 but one that the company wanted to reimagine as it seeks to adapt its brick-and-mortar offerings to suit the changing demands of retail.
Jos. A. Bank engaged WJCA to execute this critical flagship design project, which included a full gut-and-remodel of the Madison Avenue space.
The before photo:
One of the brand’s central goals with the renovation was to pair the 114-year heritage of the brand with a modern customer experience. As such, the design of the new Madison Avenue store both paid tribute to the past and looked forward to a lush future.
The after photo:
Decorative touches, such as a map of Baltimore on the wall—the city where Jos. A. Bank first started—glance back in time. Other features, such as full-wall video screens and a glass-enclosed tailor shop, offer a refreshing contemporary flair. The design of the glass tailor shop will allow customers to observe Jos. A. Bank tailors at work, bridging past and present.
Other features of the newly-imagined Jos. A. Bank Madison Avenue store: 17-foot ceilings, custom furniture, all-new vertical transportation, updated stairs, brown wooden fixtures, antique-style mirrors, brushed copper hardware, marbled stone tops, and new mechanical systems. There are two new “custom shop” areas in the store where customers can receive one-on-one service for the design and personalization of suits, dress shirts, or sport jackets.
A brand-new mezzanine lounge area serves group fittings. The mezzanine level is outfitted with custom leather furniture and large dressing rooms to comfortably accommodate even large groups. The space will be especially attractive for wedding party fittings and other special occasions, for which Jos. A. bank remains a trusted destination.
This project didn’t come without its challenges for the WJCA team, which had to overcome budget issues while maintaining the client’s design standards and even hurdles to obtaining the correct land-use board approvals for the job. Despite these challenges, WJCA triumphed, completing the project to the client’s satisfaction.
The brand-new, state-of-the-art Jos. A. Bank store reopened in March, welcoming New York City customers to a new era for the 114-year-old business
Lovepop, a disruptor in the greeting card industry, produces innovative 3D pop-up cards with the whimsy of a child’s storybook and the traditional sentiment of a handwritten note. After securing a high-profile investment on ABC’s Shark Tank from Kevin O’Leary, Lovepop’s digital presence and brand recognition grew substantially. Primed for growth, Lovepop continues to evaluate new ways to reach consumers with their attractive products. Recently, Lovepop identified Hudson Yards as the ideal location for the company’s first physical retail location.
WJCA was selected to design and execute the creation of a 686 square foot retail space intended to showcase Lovepop’s unique product selection while facilitating easy browsing and shopping. Among the challenges specific to this project was the approvals process. As a new and highly prestigious real estate development in New York City, Hudson Yards implements exacting standards to curate the best experience for visitors. Meeting these standards and achieving the appropriate permits and approvals would pave the way for Lovepop’s vital first foray into brick-and-mortar retail.
As Lovepop’s partner, WJCA closely coordinated with the Hudson Yards authorities to secure the necessary approval while also producing a striking and attractive design for the store. Our ability to successfully harmonize all these disparate elements into one cohesive project plan is a product of the phase-based approach we implement for every client. Before the first design meeting or any more advanced work, we pursue important answers during a pre-design phase of planning. During this stage, we were able to identify specific milestones and requirements in the Hudson Yards approval process well in advance. As a result, WJCA could ensure final approval in time to implement the concurrently developed design.
Online sales are a key factor in Lovepop’s business model — even in a physical store — so this created another challenge which required the use of our well-developed skills in technology and contemporary design. How could we create a harmony between the digital and physical spaces? Liaising with Lovepop’s team directly to develop clear expectations and share ideas, WJCA explored a range of options.
The result became the capstone of the Lovepop store’s design, a very large “mirror” with touchscreen functionality. From this digital kiosk, shoppers could reach beyond the space of the store, ordering cards online for free shipment to friends and loved ones. Throughout the design phase, WJCA worked closely with Lovepop as a dedicated partner endeavoring to project their brand image into physical space.
With rapid growth over the past year, Lovepop continues to innovate with its laser-cut pop-up cards and places a strong emphasis on the value of its brand. With its first effort outside of the kiosk model and into a true brick-and-mortar presence, making a lasting impression on visitors was just as important as driving new sales within Hudson Yards. WJCA is proud to play a part in Lovepop’s ongoing growth and evolution with the successful execution of this extensive multi-phase project and the store’s grand opening in Mid-March 2019.
About half of the nearly six million commercial buildings in the United States are at least forty years old. This means that almost three million buildings that are presently in service were constructed before most environmental and accessibility standards were even in place. As these buildings continue to age and as commercial programmatic demands change, adaptive reuse considerations grow increasingly important and the repurposing of existing buildings becomes more attractive.
WJCA uses a layer based and phase-guided analytic to help its clients assess these potentials for their current and future projects. This analytic examines physical feasibility, governance landscape and code restrictions, and cost forecasting.